About 37 Signals

This site is based on the belief that most software is too complex, containing too many features and most importantly, is too varied to be easily shared. 37Signals builds simpler web-based software that offers a professional look while being simpler and more intuitive.

Designed for the masses

The numbers appear to speak for themselves. Small businesses and individual entrepreneurs represent a sizable market which 37 signals refers to as the Fortune 5,000,000. Actually companies of all sizes use them this product. In this case building a better mouse trap meant making communication and team work more easy.

The Limitations of Genius made visible

I believe this site is filling a need and that need is based on keeping it simple. Why oh why did they not get the memo about not filling the screen with every color and font known to man? I will need some Advil to explore this site in greater depth. OMG, it is the hardest site to look at E-V-E-R!!!